Swatch
Swatch watches: fashionable accessories
Sporty, elegant or modern: Swatch watches can be found in every conceivable style that ladies or gentlemen could wish for their wrists - from the wristwatch with a plastic case in garish colours to the sophisticated chronograph with refined technical details. Besides the unmistakable appearance, the Swatch watches, many of which have become cult objects in the meantime, also impress with their price. Moreover, the fashionable aesthetics of a Swatch watch always go hand in hand with precise Swiss watch technology. If you are looking for a Swatch watch that reliably tells you the time and perfectly rounds off your outfit, you are guaranteed to find the right watch model at Zeitlounge.
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Swatch - the Swiss wristwatch revolution
A wristwatch made of plastic!? What began as an outcry in the watch world ended in a huge success story: when Nicolas Hayek launched the first wristwatch under the Swatch brand in 1983, the Swiss watch industry was badly hit by the quartz crisis. The traditional Swiss brands were severely affected by the low-priced competition from the Far East. That's when the first Swatch appeared like a shining star in the Swiss watch sky, a fashion statement so different from other watches.
Swatch wristwatches promise variety and always a bit of provocation with their flashy looks. The watches are clearly different from others - in their materials and their enticing design. Plastic became the preferred material - in cheerful, bright colours. Their unmistakable style made the ladies', men's and children's watches one of the most popular watch brands and brought them worldwide fame. The swiss-made watches are also available as unisex models called the unisex swatch.
This also benefited the other watch brands from Switzerland, which gradually recovered thanks to the success of the affordable Swatch wristwatches. Today, the Swatch Group, the brand's parent company, unites numerous other watch manufacturers such as Tissot, Mido and Hamilton under its umbrella.
Swatch watches have long outgrown their infancy. The pop aesthetics of the early Swatch wristwatches have been complemented by classic colours and materials, such as those by the Irony series.
Whether for men, women or both: Swatch wristwatches are considered cult and give their wearers the opportunity to adapt them to their outfit in a distinctive design. The iconic look of the Swiss-made wristwatches from Swatch goes hand in hand with the usual sophisticated Swiss mechanics. A high-quality mechanical or quartz movement keeps a Swatch running. Good to know: The timepiece is waterproof and therefore ready for water adventures.
The Swatch in a new look: Irony, Skin, Bold or Sistem.
Today Blue, tomorrow Black, but always a wristwatch from Swatch. Colourful and always different. Twice a year, Swatch presents new collections of stylish wristwatches. Here we have put together a small selection of the iconic trendsetters.
Swatch Big Bold: a wristwatch of a new size
Swatch conquers the streetwear scene with these wristwatches: the hallmark of these watches is their 47 mm watch case, combined with huge arrow hands that show the time and the way. 3D elements complete the striking exterior of the watch.
Swatch Essentials: glamorous accessories
The Essentials collection is all about creativity. Colourful floral prints can be found alongside elegant watches with light silicone straps. A special lustre makes the watches shine on the wrist.
Swatch Sistem51 Automatic: mechanical wristwatches
The name reveals what you can expect from these Swatch wristwatches: They are equipped with an automatic movement that eliminates the need for a battery. The 51 refers to the fact that these Swatch watches are made of 51 parts.
Swatch Irony: the wristwatch made of metal
With the Irony collections, Swatch proves its skill in producing classic wristwatches with a metal case. The chrome or aluminium models create a modern Swatch look that ranges from casual to elegant. Choose a leather or stainless steel strap for your modern Swiss-made timepiece.
Swatch Skin: the ultra-slim wristwatch
With the Skin line, Swatch presents the new lightness of its watches. The hallmark of a Swatch Skin wristwatch is its extremely slim design, so that you can hardly feel the watch, but are always informed of the current time. Accordingly, the Swatch Skin Chronographs are particularly slim chronographs.
Get your Swatch at Zeitlounge
Whether you're looking for a men's watch, a ladies' watch or a unisex model, you'll find your new Swatch in the Zeitlounge online shop. No matter if you prefer a bold design in your favourite colour or an elegant watch with a leather strap - we have the right product for you.
